The coronavirus has brought florists a veritable bouquet of problems this Mother’s Day, but shops are doing their best to keep up with demand. More than eight in 10 people still plan to celebrate the holiday despite the pandemic probably keeping them
from treating their moms in person, spending $205 apiece, according to the National Retail Federation, which is $8 more on average than last year. Google GOOG, +1.15% searches for “Mother’s Day deliveries” have also spiked 500% over the past week.
And among the most popular gifts: flowers, of course, with 64% of shoppers expecting to mail their mothers a bouquet this year, according to the NRF.
“Demand has been through the roof,” said Gregg Weisstein, the co-founder of BloomNation.com, an online marketplace for finding bouquets from local florists and studios around the country. BloomNation works with about 4,000 florists, and Weisstein told MarketWatch that many of those shops have seen demand that is “probably double what they saw last year.”