How the world’s biggest flower companies prepare for Valentine’s Day

How the world’s biggest flower companies prepare for Valentine’s Day

The major players in the flower world are thinking about Valentine's Day long before consumers are. Here’s how the world’s

biggest flower companies prepare for February 14.

“We begin planning designs for next year’s Valentine’s Day arrangements as soon as the holiday is over,” says Alfred Palomares, vice president, merchandising, 1-800-Flowers.com. “A comprehensive review is done immediately after Valentine’s Day ends and we utilize those learnings for the following year.”

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